Company Profile

UBM Sinoexpo: A total service & solution provider through our cutting-edge trade exhibitions, business events, print, B2B portals and database services.

Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd. (established in 1992) and UBM China Ltd., the arm of UBM Group that the listed company headquartered in London. UBMSinoexpo states "BE THE BEST" as its corporate value and mission. With a group of talented international professionals who either have expertise in the industry rules and regulations or are familiar with event operations, UBM Sinoexpo organizes international exhibitions and conferences through our global network with government bodies, trade associations and organizations, media companies and partners. We organize four major series of events such as HDD (hotels, shopping malls, building materials /bathroom, decoration / design, Lighting,Cleaning,food/beverage,HotelFurniture),Boating&Lifestyle,Raw materials(pharmaceutical materials / food ingredients) and Furniture (furniture/ equipment & materials) , including 38 business exhibitions, two publications and five B2B websites. The total exhibiting area exceeds 600,000sqm. Among them, Furniture China, CPHI, Hotelex Shanghai and the China International Boat Show have grown to be Asia's leading trade events in their respective areas, attracting mass attendance from exhibitors, buyers and trade visitors worldwide.

UBM Sinoexpo follows the pace of the global trend in the exhibition industry through several innovations such as the concept of bringing "HDD" — Hotelex+Design & Deco; "Expo-Store" — which uses the concept of "one visit with multiple outcomes" by combining the exhibition venue with actual stores in town; and “Design Week”. Thereby effectively connecting the show and its activities with buyers, exhibitors, visitors and retailers.

Our mission: Be the Best

Our mission and value is to provide the best products possible and the best service possible, and to create an excellent future together with our clients through constant innovation and perseverance. "Be the Best" is our goal and this serves as the driving force and the compass that guides our staff in their daily work. This spirit also inspires everyone in the organisation to pursue excellence, self-transcendence and self-realisation. Although many of our products and services have helped us become a market leader, our mission to "Be the Best" requires that we face our future development and growth with "a driving attitude".