Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd. (established in 1992) and UBM China Ltd., the arm of UBM Asia that is responsible for the group's mainland China business. UBM Sinoexpo states "Be the Best" as its corporate value and mission. With a group of talented international professionals who either have expertise in the industry rules and regulations or are familiar with event operations, UBM Sinoexpo organises international exhibitions and conferences through our global network with government bodies, trade associations and organisations, media companies and partners. Our products and services cover eight industries: furniture, pharmaceuticals, hotel, building, boat, cleaning, food ingredients and lighting, and includes 34 business exhibitions, two publications and three B2B websites. The total exhibiting area exceeds 480,000sqm. Among them, Furniture China, CPHI, Hotelex Shanghai and the China International Boat Show have grown to be Asia's leading trade events in their respective areas, attracting mass attendance from exhibitors, buyers and trade visitors worldwide.
UBM Sinoexpo follows the pace of the global trend in the exhibition industry through several innovations such as the concept of bringing "four shows under one roof" — putting four relevant shows together to maximise the benefits of all; and "Expo-Store" — which uses the concept of "one visit with multiple outcomes" by combining the exhibition venue with actual stores in town, thereby effectively connecting the show and its activities with buyers, exhibitors, visitors and retailers.
UBM Sinoexpo also issues trade publications and operates three B2B websites, which extend the company's business scope from the exhibition arena to media and online platforms. The integration of these resources will provide more value-added services for our clients. UBM Sinoexpo has gradually changed its status from an exhibition organiser to a solutions provider who offers quality tailor-made services through its government relationships, media partners, industry expertise and global sales and marketing network.
UBM Sinoexpo now operates four regional offices in China in the cities of Shanghai, Beijing, Guangzhou and Chengdu.
Our mission: Be the Best
Our mission and value is to provide the best products possible and the best service possible, and to create an excellent future together with our clients through constant innovation and perseverance. "Be the Best" is our goal and this serves as the driving force and the compass that guides our staff in their daily work. This spirit also inspires everyone in the organisation to pursue excellence, self-transcendence and self-realisation. Although many of our products and services have helped us become a market leader, our mission to "Be the Best" requires that we face our future development and growth with "a driving attitude".
